Why Do You Advertise?
Advertising is a form of communication. Its intention is to attract or persuade an audience to take action or purchase products, ideals, and services. This audience is composed of readers, viewers, and listeners. All of them are part of the advertising communication. In advertising you are showcasing your business or your product to your audience in a manner that they will know what is being advertised. It is a common tool used by different companies and agencies in promoting their businesses. Whatever is the type and kind of the company, advertising is really needed.There are different types of advertisement and they are used everyday. The following types are print advertising, broadcast advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, and celebrity advertising. To show the distinction on the types of advertising, below are their functions and their usage.
Print advertisings are commonly printed materials like brochures, magazines, newspapers and fliers. They all have a common goal that is to let the readers know about their products or services. Broadcast advertisings are aired advertisements through different types of broadcasting media’s like television, radio, and internet. Outdoor advertisings are usually seen on billboards, kiosks, trade shows and events. Covert advertisings are commonly incorporated in movies, programs, and TV shows without them being mentioned but largely showcasing the brand. Surrogate advertisings are commonly used to showcase a different product which is related to a banned products. Celebrity advertisings are advertisements that uses celebrity as the endorser of a certain product. Advertisement plays a major role in a business. This is the booster or the energizer of all companies and products. Reasons for advertising varies but most of them are common in one thing and that is to let the people know about them. So what are the different reasons why companies and individuals do advertisements? Here are some of the reasons.
To introduce. Many new products, websites, and companies are now rapidly popping up into the market and in order to stand out from their niches they do advertising. To sell. This is the most common reason in all companies and products, to sell. Companies and products are being advertise to the public using the most common advertising type, the print and broadcasting. Letting the public about their services or products. To help. This type of reason is more of a public service. To give information. Informations like a certain component of vegetables or fruits is one good way to fight a certain diseases. To warn. Police departments and establishments advertise faces of people whom broken the law or committed wrong acts to the public. How about you why do you advertise?
7 Things Successful Small Business Owners Do
If you’re stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let’s find out what successful small business owners do differently from the unsuccessful ones. Let’s turn their experience into your success through your small business ideas.1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGETEvery business goes through changes every now and then, including your small business. For this reason, your business plan and budget should be somewhat flexible to bear such changes along with your business goals. Without revising your business plan and budget, you shouldn’t expect your business to flourish and expand.The flexibility of your business plan will help you avoid and overcome the eventual unpleasant surprises on the market. Also, such flexibility will give you some time to adjust to certain changes you may experience on your way.Every business experiences both success and failure points each year. In order to detect and estimate these points, you should revise your budget and business plan every year. While revising, you should check if you are still going in the right direction. If not, you may need to make some changes and adjustments to achieve better results in the upcoming period.Successful small business owners don’t hesitate to reallocate funds, if that is what it takes to achieve success. In order to increase profits, after they conduct a business revision, smart business owners define and implement the necessary changes immediately.2. UPDATE YOUR OFFER AND ADD VALUE TO ITPeople change, as do their needs and habits. As soon as you notice that you aren’t selling as much as you used to sell before, it is time to make changes. If people aren’t purchasing what you currently have to offer, that’s a clear hint that something needs to be done.A simple price cut may be the first thing that comes to your mind. As much as lower prices may seem more appealing to your customers, they also point to a devaluation of what you offer. Devaluation of your products or services is never a good thing, so try doing just the opposite – add value to your offers.The best way to update and add value to your products and services is by developing new offers. If possible, try to offer something completely new to your customers. You could offer product bundles, training programs and workshops, and so on.3. DARE TO BE DIFFERENTMost successful small business owners believe in daring to be different. They know their target consumers. Trying to target everyone and anyone as a consumer will get you nowhere fast. Instead of trying to make products for the masses, focus on a clearly targeted community and grow with it. Once you target your consumers, it is easy to understand their needs.Understanding your consumers is the secret to a successful business. When you know their needs, you can modify your products and services in order to satisfy them. Satisfied consumers will not only become your regulars, but they will also spread the word about what you offer. This may become the best marketing strategy for your business.Spreading the word about your products or services is called a referral marketing strategy. It’s been proven that most of the faster growing small businesses turn to this kind of marketing rather than relying on traditional advertising.4. KNOW YOUR COMPETITIONSuccessful small business owners know their competition. They know that keeping an eye on the competitors and understanding their policy and pricing is crucial to the business. It is wise to consider your direct competitors in your area, as well as indirect competitors.A direct competitor offers the same primary services to the same target group as you, and they are easy to follow on the market. However, an indirect competitor company offers the same or similar products as a segment of a wider product or service offering.In some cases, the indirect competitor may offer a product that is an applicable substitute for the original product. Successful small business owners know how to position their company against the indirect competitors. They take both types of competing companies seriously and they account for them in their annual business plan.5. HIRE THE RIGHT PEOPLEEven though hiring the right people for your business sounds obvious, it can be a really tough job for small business owners. Also, not hiring the right people could be a huge downfall for a small company. People who don’t share the concept of your business approach and goals are not the type of people you want to engage in your business.Candidates who don’t have the right temperament, skills, or talent for the job position that you offer can be too pricey for your company. Having the right people in the right job positions can make your company outstanding. Exceptional companies recruit exceptional people.6. ACCEPT TECHNOLOGY CHANGESTechnology changes on a regular basis nowadays. Successful business owners are very well aware of that, so they change accordingly. Doing things the way they were done years ago will not provide the same success nowadays.Accepting technological improvements can help your company become more effective and efficient. Keep yourself informed about the latest in new technology, and the improved solutions it brings. Choose the most appropriate ones for your business and adopt them. Your customers will be grateful and you’ll experience great benefits.7. TRUST YOUR INTUITIONIf you believe your intuition has been serving you well so far, listen to your inner voice carefully. Your instincts can lead you a long way. If you still feel strongly about something, regardless of the lack of facts or data – act on it. What seems right for other businesses doesn’t necessarily mean that it will work for you as well.Relying on intuition is often the first step out of your comfort zone, and the first step towards becoming a leading company on the market. While you watch your business grow and spread, remember that having faith in yourself and the business you are running is crucial. Being aware of your inner voice can lead you to making business decisions with more confidence and a greater success rate.
Develop These Sure Fire Ways To Attract Good Business Ideas You Can Start Today
Wouldn’t you like to have a surefire way to attract good business ideas whenever you need them? Perhaps after reading this article you can! But like the old saying, not everything that glitters is gold. Not all business ideas, no matter how good they may look or sound at the time, will turn out to be ‘good’ ideas as at first thought.While there is no magic formula as such, are there steps you can follow to help you find your best and ideal moneymaking business idea? I think there are:Unfilled Gaps
A good business idea can come from what you are currently doing. Perhaps an idea could come from a job or business you are already engaged in now or from somebody else’s job or business.
Have you found a gap in the feature or benefit of a product or service?
Could it come from a passion of yours or an interest or from something you saw? In all, is there something you’ve identified such an unfilled, or poorly filled, gap in the market?
Unmet Demand
Before you decide on the product idea ask yourself if there is a demand in the market?
If so, how will your product or service be better? Have you identified your idea’s USP? Does it solve a problem or a need in some unique way? In other words, what’s so special about your product or service as opposed to existing competing ones?
Is your product justified? Is it serving a purpose for your market? Is it a time saver?
Unfair Advantage
Do you know who your direct competitors are? If so, do you know what their S.W.O.T analysis is? If you do, how will you use that analysis to outcompete them?
Size does matter in marketing. What is the size of your potential market?
How will you reach this intended market? But more importantly, how can your market reach you?
Do you know where to position your product in the market? In other words, have you identified your target market? This must be a market you know will need your product and are willing to pay for it.
Identify its competitiveness nature and figure out if it’s going to have a healthy profit margin.
Is your target market a mature one or one that will have potential in the long-term?
Underestimation
If the demand for your product or service idea is weak, the product may fail. This is because if the demand is low you may need to sell larger volumes to compensate revenue.
Will you have, or can you buy or bring in, experience or the expertise needed to service this market?
Most importantly is the viability factor. How much will your business cost to get started? Where will the money for the startup costs come from? Your funding or business capital must sustain the journey right through the startup phase. Do you have enough funding to sustain the early stage of your business until you generate a profit?
A mindset that attracts good business ideasGood business ideas can appear from any source and at any time. Usually it’s when you least expect it. That is why your eyes and ears must be trained to expect ideas from just about any situation if you are to attract good business ideas.Your ideal idea may come from quarters that are totally unrelated to where you are at and from what you might not expect. Remember that original ideas are sometimes born by combining 2 old ideas to make a new one!Because new ideas will pop up from the most unexpected sources you must always be prepared to capture them when they do pop up. Have a notebook handy or record it down on your iPhone notes or into an audio file that you can collate later into a permanent ideas file on your computer. Can you imagine how rich with ideas this folder would be over time?So be on the lookout. The next person you meet could lead you to a million dollar idea. The next conversation you have might lead you to a world sort-after product idea. The next ad you see on TV might just lead you to something so new, the market will fall over themselves to get it!Would you like a few ideas to get your right brain working? Here is a list of business ideas I hope will inspire you to create a few new ones for yourself:
Adventure Eco Tourism
Off-site Advertising Copywriter
Lead Generation for Small Businesses
Business Plan Writer For Medium Size Businesses
Ezine Publisher For Businesses
Fashion Fundraiser
Gourmet and Gift Baskets
Grant Proposal Writer
Asian Herb and Spice Supplier
Import and Export Business
Translator Services
Limousine Hire Service
Intimate Apparel Sales
Master Chef Classes
Medical Transcription Service
Mobile Dry Car Wash
Men & Women Dining Etiquette Classes
Beauty & Image Consultant
Music Coaching
Mystery Shopper For Medium Size Business
Newsletter Production for Clients
Parenting Guidance
Pet Fashion & Accessories
Ancient Recipes Cooking
CV & Resume Writing Service
Workplace Safety Consultant
Self Publishing
Organic Food & Health Food Catering
Clothing and Accessories Coordinator
Color and Image Consultant
Ethnic Dance Instructor
Seniors Exercise Classes
T-Shirt Design
Outsource Website Development Service
Press Release ServiceWhile I know you will seek professional advice before embarking on any of the ideas you’ve read here I am sure these tips and ideas will give you a sound strategy of your own to develop surefire ways to attract really good business ideas whenever you need them.