Commercial mortgage financing is available for all kinds of commercial properties. Buyers need money to finance apartment buildings, convenience stores, funeral homes, gas stations, historic sites, hospitals, motels, industrial parks and every other conceivable kind of commercial property or business.When a potential buyer is interested in a commercial financing transaction, he or she should seek out a service-oriented lender who has demonstrated expertise in the field. The right lender to transact commercial financing will be able to save the borrower time and money by striving to give their clients the financial benefits of a highly effective transaction without exorbitant loan fees.The first step in commercial mortgage financing begins with a discussion with a banker about the possibility of procuring the necessary funds to make the transaction. It helps to have an established relationship with a mortgage banker, but this is not a requirement.Commercial real estate varies widely by a number of different factors. A property in a busy downtown business district will naturally be more expensive than a rural location with little foot traffic. The size of the property and the materials with which it was constructed are also considerations. Therefore, it is safe to say that no two commercial mortgage financing transactions are the same.A banker should be able to offer his or her perspective on a realistic price point for the transaction, as well as other important advice. He or she should be questioned extensively about the projected cash flow that will potentially arise from the transaction, the down payment, purchase price and the desired mortgage interest rate.The banker is not the automatic answer to the financing dilemma. There may be more viable options available. That said, it is not advisable to automatically discount one’s local mortgage banker. The point is to check out all of the options that are available and to choose the one that is best suited for the borrower’s specific needs. It is a good idea to compare lending rates among several financing options and to find out specifically how much each institution or lender is willing to lend for the chosen property. The borrower should also carefully examine the terms and structure of the money being offered.Once a lender has been chosen, the borrower should make an offer on the specific property in question. If the lender has been chosen in advance, this will make the prospect of commercial mortgage financing for the borrower’s offer more attractive to the lender. This has the possibility of providing more room to negotiate.It is important to negotiate with the seller during the financing phase of a transaction. Keep in mind, however, that the seller has certain objectives with the sale as well, so it is advisable to negotiate in a way that will provide both the buyer and the seller with satisfaction. When negotiating with the seller, the buyer should keep his or her lender up on any progress from beginning to end so that the commercial mortgage financing will have a good outcome.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.